Plus, get tips and expert insights into how you can improve your performance. Consider choosing three to five KPIs to start. As an industry, it holds the title for both lowest open rate by industry, , and the biggest jump in open rate year-over-year, up, Were seeing the effects of Mail Privacy Protection, MPP effectively disables open rate tracking by pre-fetching (or downloading) an email and its images (including each emails tracking pixels). Together, we make up one of the largest email marketing companies in the world. Gather KPIs. And it turns out, theres a reason for it. Privacy Policy. The value of building brand awareness and a competitive organic strategy is clear recognition plays a big part in consumers' purchase decision process. Hungry for more digital marketing statistics? (Statista, 2021), 82% of marketers actively use content marketing. Gartner's marketing benchmarks and tools deliver unbiased comparisons of marketing performance relative to best-in-class organizations. We break it down for you. The annual growth rate for digital media is higher than that of offline media. An event filled with anticipation and excitement, the winners of The Drum Awards for Marketing APAC 2023 were revealed in a show . 12 Are my ads performing well? Get a report like this one on your website with our free Website Grader. With lead generation statistics, you'll discover how other marketers are using the process to reach their goals related to converting more prospects and leads into paying customers. (Content Marketing Institute, 2021), 48% of companies that have a content marketing strategy leverage blogging. 53% of marketers say email has been the most effective channel for early-stage lead generation. Apple owns 50% of total smartphone market share in the U.S. (Statista, 2021), 33% of global marketers invest in mobile web design. (, 56% of marketers who leverage blogging say it's effective and 10% say it generates the biggest return on investment. WordStream by LocaliQ is your go-to source for data and insights in the world of digital marketing. (Sinch, 2020), The number of global email users is set to grow to 4.48 billion users by 2024. Luckily, there are a few things you can do to help your emails make it to your readers inboxes. (Wyzowl, 2021), Viewers are 4x more likely to use YouTube versus other platforms to find information about a brand, product, or service. Facebook is the channel marketers plan to invest the most in for 2023, higher than any other channel. Gartner Terms of Use Marketing Benchmarks, KPIs and Strategic Measurement Guide - Gartner When we talk about click-through rates, what were really measuring is subscriber engagement with each part of your email. Gartner Terms of Use Thats why your deliverability will impact everything from open rates to clicks to spam reports, so prioritizing this will have a huge impact on your email marketing success. Bounce Rate Benchmarks by Industry First impressions matter, especially when 47% of website visitors abandon their journeys after viewing just one page on a website. (Audience Project, 44% of respondents say they use adblockers because they don't want their online behavior to be tracked. 92% of B2B marketers now have an ABM program, and 68% of them use automation. 3. Boiling down the major benchmarks for CPC rates we get the following list. All of HubSpots marketing, sales CRM, customer service, CMS, and operations software on one platform. Organic Website Traffic Industry Benchmarks | Conductor 8 a.m. 5 p.m. GMT Please read our Comment Policy before commenting. CTOR is a good indicator of how interesting your content is to your subscribers. Gartner's marketing benchmarks and tools deliver unbiased comparisons of marketing performance relative to best-in-class organizations. With data collated from thousands of marketers across the world, it . (Statista, 2020), 44% of marketers say "Better measure the ROI of our demand generation initiatives" is their top priority for 2021. Sep 15,2022 Pay Per Click (PPC) Dave Panfili Driving traffic to your website or landing page is an important aspect of digital marketing. (HubSpot, 2020), Over 60% of marketers said their CAC has increased in the past three years. Marketing Skills Benchmark 2022 | Target Internet Ouch. For example, local storefronts may want to look at the competitors in their region. 1. (Net0, 2021), 39% of B2B buyers want self-serve options. Larger companies may want to compare themselves against industry-leading brands or major industry disruptors. Identify high-volume keywords using our free keyword research tool. Gartner Data & Analytics Summit 2023 London: Day 3 Highlights The marketing world is dynamic and ever-changing trends, technology, and tactics are never stagnant. Benchmark key functional processes and activities. "The internet is now flooded with content," said Hilda Wong, founder of content agency Content Dog. companies via internet, mobile/telephone and email, for the purposes of sales, marketing and research. Share. (Twitter, 2021), LinkedIn has over 774 million users, with roughly a quarter of them being U.S. internet users. Gartner Terms of Use Experts:Christy Ferguson, Alan Antin, Suzanne White, Ray Pun, Jenifer Silverstein, Jen Singleton. Google Ads benchmarks. (LinkedIn, 2020), Social selling leaders are 51% more likely to reach quota. Analyze the industry's average KPIs from past years. The basic formula for calculating CTR is: Number of Ad Clicks Number of Ad Impressions x 100 = Click-Through Rate (%) On Facebook, the average CTR across all industries is 0.90%. The second type of benchmarking compares your brand against an industry standard. US Search Ad Benchmarks, by Industry, 2022-2023 Let's dive into it! By using Google Ads, Schmidt Naturals saw a 48% uptick in brand awareness for its vegan products on YouTube. Free and premium plans, Operations software. (Wistia, 2021), 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client. 7. If you look up the definition of the word "benchmark," you'll see that it's a point of reference that helps you compare and assess something. (HubSpot, 2020) In terms of most popular YouTube brand channels (ranked by the number of video views), toymaker LEGO was ranked first with 10.04 billion views in February 2020. Expertise from Forbes Councils members, operated under license. The industry average email click-through rate is 2.13%. Let's take a closer look at both of these strategies. Try our free, instant Website Grader! (, 80% of marketers who leverage audio content and podcasts plan to invest the same amount or more budget in 2022. , whereby I agree (1) to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and (2) to be contacted by Gartner group The most important part is to follow the evidence. Retail is an interesting one to note. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Community: Connections, Conversations & Advice, Peer Insights: Guide Decisions with Peer-Driven Insights, Marketing Organization and Operations Leader, State of the Marketing Budget and Strategy 2022, 2022 Marketing Technology Survey Insights, View Report to Benchmark your Digital Performance, View Report to Benchmark your Channel Performance. Structure: Website Conversion rate. Publication Date. 2022 Marketing Statistics, Trends & Data The Ultimate List of Digital Marketing Stats Software Pricing Resources Start free or get a demo The Ultimate List of Marketing Statistics for 2022 Looking for the latest marketing statistics and trends? It has proven to be resilient amid global economic crises and in a turbulent macroeconomic . (Statista, 2020), As of April 2020, WhatsApp was the top messaging app in terms of monthly active users globally. (, 70% of marketers are actively investing in content marketing. (LinkedIn, 2020), 24% of marketers use paid advertising to impact direct sales. May 24, 2023. You want to make sure they're achievable and confident. (Statista, 2021), 98.3% of Facebook users access the app on mobile. (Statista, 2020), 28% of customers resolve issues with a company via messaging. This step works another angle, too: You can use the industry survey as client-facing marketing material to promote industry expertise. (HubSpot State of Marketing Report, 2021), Marketers who use segmented campaigns note as much as a 760% increase in revenue. A few notes on the report: This data is pulled from over 18K LOCALiQ client campaigns, advertising over the past year and into Q1 of 2022. Set goals based on benchmark results. (Rivaliq, 2021), eMarketer forecasts that Instagram will reach 1.1 billion users in 2022. Sources. Use this data to streamline spending and amplify returns. 4. Bounced email addresses can be one of the most frustrating aspects of email marketing. (Salesforce, 2020), 85% of marketers with an SLA think their marketing strategy is effective. Whether youre wondering if your click-through rates (CTR) are too low, or your unsubscribe rate is too high, youll find the answer here in this report. (eMarketer, 2021), Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%. Deliverability is the universal struggle among marketing teams; you can get so many things right when developing high-quality content, but still struggle to get it in front of your audience. Verizon's Responsible Marketing Action Plan Raises the Bar Again companies via internet, mobile/telephone and email, for the purposes of sales, marketing and research. As a business, there's a good reason you analyze your competitors' performance. US Search Ad Benchmarks, by Industry, 2022-2023. Q. Other industries that had a low CPC include Travel and Restaurants & Food, both with CPCs under $2. , respectively. For videos between 30 and 60 minutes, it drops to 26% then to 13% for videos over an hour. Check out our handy image below to see what platform is most popular for your audience and industry: Check out these statistics that show just how effective email marketing can be. We help apply budget benchmarks to more effectively plan, build and execute your strategic initiatives. Youll also see an Other category in the list of industries. Our job today is to show your work for you, with 165 key digital marketing statistics in five different categories. (Statista, 2021), Marketers believe Facebook is the most popular social media platform across all age groups. (Statista, 2020). A high click-to-open rate is a sign of engaging content and strong calls-to-action. That's why it's critical that your business stays up to date with new developments in the industry after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve. In other words, The top-ranking site in Google organic search results has an average CTR of, The social media market size is estimated to be worth, TikTok is the fastest growing social media platform, with, The average swipe-up rate for Snapchat ads is, The social media platform that is most trusted by US consumers is, TikTok wins as the social media platform with the, The email marketing industry is currently worth, The number of global email users is projected to grow to, The average open rate across all industries is, While available data does not provide a clear percentage, its known that marketing emails are prevalent in inboxes. (LinkedIn, 2020), 4 of 5 LinkedIn members drive business decisions. 49% of businesses report that they grow revenue faster when they're using video content. Search Marketing Benchmarks: Average click-through rate Comparing your open rates, click-to-open rates, and your click-through rates can reveal where your email marketing campaign is weakest. These statistics offer insight into how other companies are using the medium to reach, educate, and nurture their audience. When looking at the metrics year-over-year, its not hard to see how MPP is affecting open rates. By clicking the "" button, you are agreeing to the Why are digital marketing statistics important? In 2022, a video titled "I Built Willy Wonka's Chocolate Factory!" by YouTube creator MrBeast was the leading video on YouTube in terms . Customers are around four times more loyal to eco-friendly businesses. (, 88% of video marketers say they plan to use YouTube in 2020. (Statista, 2021), From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions. 8 a.m. 5 p.m. GMT (Wyzowl, 2020), 88% of video marketers reported that video gives them a positive ROI. It helps you define what goals you want to reach and, ultimately, achieve them. By clicking the "Continue" button, you are agreeing to the (Wyzowl, 2020), 84% of people say that theyve been convinced to buy a product or service by watching a brands video. ET That's where benchmark marketing comes into play. Download HubSpot's State of Marketing Report, Marketing technology statistics and trends. Across social channels, photo and imagery posts are the most-used content type to increase audience engagement. (Hootsuite, 2020), 92% of video marketers feel the levels of noise and competition have increased in the last year. (Infinite Dial, 2021), Spotify is the most popular online audio brand. Were constantly asked what a good open rate or click-through rate is for email. Marketing KPIs aremeasurable metrics a company can track to gauge performance over time for channel-specific marketing activities. Consider this: Worldwide direct brought in 56% of eCommerce traffic in January 2022, while organic drove 26%. With these benchmarks, you can see exactly how your email strategy compares, and where a little bit of time and focus will lend itself to the biggest results. (GetResponse, 2020), Friday is typically the day with the highest clickthrough rates potential, at 2.7%. Online Advertising Benchmarks | WordStream 165 Powerful Digital Marketing Statistics for 2023 - WordStream If your links, layout, copy, and overall content are interesting, then a greater percentage of your audience will want to click through to learn more. Retail is an interesting one to note. Paid ad channels with the highest reported ROI rate are, Small businesses claim that email marketing is the marketing channel that brings them the, Content marketing and SEO provides the best ROI according to marketers in this. Product marketers should use their peers marketing benchmarks to inform 2023 marketing plans, including organizational design, investment priorities, targeting and segmentation, demand generation, and account-based marketing. Marketing budget and efficiency benchmarks are fueled by peer data and annual survey data to compare spending and resource allocation by industry, revenue, organization size and location. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '374920ea-4d2e-4578-bebe-565cb2d9a035', {"useNewLoader":"true","region":"na1"}); Check out our comprehensive resource on the current state of marketing. Monday through Friday. Website Bounce rate. (, 24% of marketers plan on increasing their investment in content marketing in 2020. Here are some of the top tools to look at: Google Analytics: Find the benchmark marking report on Google Analytics for insight into the location, device and channel data. and By clicking the "" button, you are agreeing to the But when you break it down on a month-by-month basis, its even easier to see. Gartner Terms of Use Some of the marketing key performance indicators include: Marketing performance can be benchmarked based on your industry and competitor comparison, and determiningthe right marketing metrics to measure performance. More than half of all businesses (60%) are planning to increase their Instagram budget, and almost half are planning to do the same for Facebook, YouTube, and LinkedIn. Data from over 3,400 marketers across the globe. (Hootsuite, 2021), Instagram is the second best performing social media platform for marketers. However, that doesnt mean you want a mass exodus of subscribers from your contact lists. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the software industry is $3.80 and the most expensive software industry keyword CPC is $95. Cost Per Click (CPC) Rates 2022 - Business of Apps Global conversion rates in selected verticals 2022 Published by Stephanie Chevalier Stephanie Chevalier E-commerce research and editorial expert Get in touch with us now , Feb 23, 2023 Online. (Statista, 2021), Daily active users (DAUs) on average for Q4 2021 reached 1.8 billion, which was an 11% year-over-year increase. Topics. (, Google Analytics is the top SEO tool used by marketers. Direct - 56.1% (vs. 55.4% in 2021) (Sinch, 2020), 62% of consumers would like to confirm service appointments via messaging, though just 41% do so today. (Litmus, 2019), The number of global e-mail users is set to grow to 4.48 billion users in 2024.