Every other day can work well, as can every day in markets where the buying cycle is short. Your email address will not be published. In this article, we will discuss eight email marketing flows (basic and advanced), how they work, and how to make them effective. It is essentially an automated sales funnel working for you 24/7. An email like this example can do very well in a welcome sequence for new subscribers. This is a well designed welcome message from GREATS, who decided not to incentivize their optin. All of the other emails I explained in this article still apply to subscription products, however youre going to have to pay more attention to how you set them up, because a customer with an active subscription is very different from a one-time purchase customer. The more you can educate a customer and demonstrate why your products work and offer good value, the more trust youll build and the higher your conversion rate will be. Doing this on a regular basis will keep them engaged and loyal to your brand. For example, you can set up Klaviyo with something as follows: Email clients who purchased garlic presses but not garlic peelers in the last 60 days. Showcase the products that enhance the product they have already purchased to get them to cross-sell. Ecommerce Email Flows to Maximize Conversions: Basic and Advanced Effective Ecommerce welcome email sequences give brands the perfect opportunity to make the best first impression possible with new prospects and potential customers. What about the other 97-99% of people who never get that far on your site? Some are from the beginning, and some further into the email funnel. This abandoned cart email has a catchy headline that gently reminds the subscriber about their abandoned purchase. In an ideal world, a customer would land on your website, be dazzled by your offer and then purchase from you. If youre interested working with us to build out a comprehensive email marketing program for your Ecommerce brand using Klaviyo, you can learn more at EcommerceIntelligence.com. Offer solutions to the recipients concerns. The best eCommerce email flows are highly personalized and part of a larger strategy that drives email growth, engagement, and revenue. With Pride Month just around the corner, brands worldwide are preparing to align their marketing strategies with the occasion. He's also a former Amazon warehouse employee of one week. 7 Best Klaviyo Flows to Increase Email Marketing ROI in Ecommerce Building out a set of well designed Klaviyo flows is one of the highest ROI marketing strategies an Ecommerce store can implement. However, many brands send generic browse abandonment emails that are insufficient. What about the vast majority of people who are visiting your site at the top of the sales funnel? Cute copy with good graphics and a solid call to action section. There are many brands doing this right, so consider signing up for your favorite stores email list in a non-competing marketing and see how they handle welcome emails for new subscribers. The Best eCommerce Email Flows: Examples, Tips & Inspiration These two flows are the most critical for any store and can generate anywhere between. This flow is triggered when a customer completes an order on your website. Every . Email Automation: How to Do It, Benefits, Tools, & Examples - Omnisend Blog read this article on advanced email tips for Ecommerce marketers, Adaplo.com Has Been Acquired by Ecommerce Intelligence, Klaviyo vs ActiveCampaign for Ecommerce Detailed Comparison. The first email in Kylies welcome series. Setting up these basic flows is a great way to ensure you have a continuous revenue stream from email marketing. Want to increase your sales by 15% or more in ten minutes? Use case. E-commerce email flow refers to the sequence of emails that are sent to customers during various stages of their interaction with an online store. #1. Finally, dont rush through creating your welcome email series just to get it done. Relegating their newsletter signup form to the footer of their website and hoping would-be customers will take the initiative to opt in. The first welcome email series example in this post comes from Airbnb. The final option is to use a full-fledged learning management system or LMS. Winback emails have relatively high engagement rates and granted you know how to craft a compelling message, theyre perhaps your best second chance at securing a customer long-term. Pretty cool stuff. Along with email templates and right strategy backed by research & analysis is vital for success. A thank you email is a great way to show appreciation to your customers for choosing your brand. A post-purchase email flow is an automated type of email you send after a confirmed order in your store. 4 eCommerce Email Flows You Need Right Meow Ouch. It's essential to create compelling email templates that align with your brand's visual identity and messaging. To create effective abandoned cart emails, you must address the questions your potential customers are asking themselves: Answering these concerns, showcasing product reviews, providing incentives such as discounts or free shipping, and including a clear call-to-action can increase the chances of conversion and boost your revenue. A VIP flow is a powerful way to recognize and reward your most loyal customers. For example, if you were selling garlic presses then your course could be How to Cook Amazing Dinners with Garlic instead of How to crush garlic. This is a visually appealing email highlighting customer reviews and social proof for a hero product. The next best option is to set up landing pages on your website for each lesson. This flows targets shoppers in the early stages of making a purchase, so they havent yet committed to any one brand or product. Secondly, theyre spending a longer period of time researching. Email Kong | 25 Email Flows You Need To Create For Your Ecommerce Store However, regardless of your personal feelings on popups for lead capture, they absolutely work.2. In this welcome sequence example well lay out what to include in a five email series. Immediately give them what they signed up for. There is a myriad of different tests you can conduct with the Klaviyo form building or a third part tool like Privy. Because our site was hyper-focused on anchoring and docking products for boaters this eBook was highly relevant for our users. If they still havent taken any action, you could send another email 48 hours later. Email automations, otherwise known as email flows, have become increasingly popular over the last few years. Get subscribers more comfortable with the idea of buying from you. Most email apps have pre-made automated campaign workflows sequences of emails strung together. Well include all of the welcome series best practices weve learned over the years at our email marketing agency Ecommerce Intelligence, along with showing you some of the best welcome email examples and subject lines. Here we have created a few email series that you can use to automate your email marketing based on the stage of their lifecycle. Email marketing is one of the most effective ways to convert visitors into buyers and keep them engaged. If it takes 3-5 weeks for a customer to complete their research in your market and then buy, you dont want to deliver a 5 email sequence over 5 days and then go silent. The email flow includes a series of emails such as a welcome email, abandoned cart reminders, product recommendations, special offers, and post-purchase follow-ups. Sales and discount-based emails are one of the most popular types of lead magnets. to get Joe who hasn't purchased anything in two months to buy again. It could be based on the number of orders placed, the total amount spent, or loyalty program points earned. eCommerce email flows are a sequence of emails sent to a segmented group of customers that you can automate based on certain criteria. Checkout Abandonment 6.. Email Automation Software. Site Abandonment 3. Abandoned cart and win-back flows are great but they only target people who have at least initiated a checkout. All new people that sign up for your email list should go through the welcome series. When a customer subscribes to receive news on an out-of-stock product on your site, theyll be added to a. that triggers an email only when you have restocked the product. Cross-sell or up-sell emails can take advantage of the fact that your customers are in a buying mood. While VIP flows are essential, its also important to nurture your VIP customers year-round through email campaigns. In fact, for most eCommerce stores, the Checkout Abandoned flow is the most revenue-generating flow after the Welcome flow series. Setting up and maintaining these flows can be a lot of work, but the payoff is well worth it. Klaviyo for Shopify offering you Authentic, authoritative and fully dynamic Email Flows with advance automate triggers, efficient & analytical email marketing report, which covert your Shopify store into professional, reliable to the customer and increment your business profitability. Without a native integration, you're left with a sometimes unreliable Zapier integration. This is a great example of highlighting product USPs and benefits to customers. 80% of ecommerce sales are likely coming from 20% of existing customers aka returning customers., In other words, your customers are too important to ignore., Thats why post-purchase email flows are the holy grail of email marketing. It thanks the subscribers for signing up to the newsletter, Sets their expectations for whats to come, Educate consumers about your brand, products, or services, Cross-sell and upsell products, based on past purchases, Promote events (like sales, deals, or launches). Some will be crucial as part of an ongoing strategy to all types of customers, such as the Cart or Checkout Abandonment Flow, but overall you want to think of these as pre-purchase emails. Try dripping content out every other day for a few weeks to stay top of mind for longer sequences. Note that this email would benefit from copy thats a little more enticing, plus a customer review near the bottom. As always, the number of welcome emails you should send is it depends. Optimum flow time: 2 weeks. Now sure, this number isn't that big but it's free money. Digital marketing is the cornerstone of every eCommerce business and is key to generating top-of-mind recall and call-to-action (CTA) in customers. Weekly newsletter email template (with images & social media) Try this email template for free. Ryan Turner is the lead strategist here at Ecommerce Intelligence with over 6 years experience growing Ecommerce brands using proven Klaviyo email marketing strategies. Therefore, its important to treat them like the VIPs they are. Got some items feeling lonely in incomplete orders? Keep in mind that a lot of these flows will also get triggered to existing customers. They likely just want to buy from a brand who is trustworthy, offers competitive pricing and fast shipping with good customer service. Take Klaviyo, for example. Note: We strongly recommend setting the code to expire a few days or a few weeks from the date of issuance and communicating this in your first message. By using this flow, you can recover lost sales that would have otherwise been missed due to your products being unavailable at any point in time. For many prospects and first time visitors, your email welcome series is a big part the first real interaction you have with them on the day they first discover your brand. Good luck! Try to think about where they would appear in an overall sequence. Setting up the logic necessary to keep your emails relevant is fairly simple. Browse Abandonment 4. Also try to think about which email examples would have a good click through rate, based on the copy and CTA styles. Email campaigns are the perfect tool to educate potential customers and stay top of mind inside a crowded inbox over the period of a few weeks. Send the opportunity owner a single email that lists all of their open opportunities that have passed the close date, to help ensure accurate forecast data. Email Automation: 9 Campaign Ideas & Tips (2022) - Shopify Every email service provider (ESP) seems to call a flow something different. The email segmentation you chose for your eCommerce business is essential for the quality and effectiveness of the email flows created for your customers. Once youve delivered the goods in your first email, its time to nurture these leads with a warm welcome and turn as many as possible into paying customers if they havent bought already. The more people open this, the more of your subscribers will likely get your futures emails delivered to their inboxes instead of promotions or spam. In todays market, there is a, In todays ever-evolving marketing landscape, staying relevant and connecting with your target audience is crucial. . To create an effective VIP flow, you need to segment your audience. And include reviews for some of the best sellers youre promoting. In this article, we will discuss, how they work, and how to make them effective. Sounds cliche but, The money is in the list. :). They may be old-school but they're still incredibly effective. Weve already featured this brand once in this examples section, but they earn a second spot in the list for creating great emails. In every eCommerce companys marketing stack, email marketing continues to be an essential tool to reach their customers directly and generate revenue. The welcome flow is a series of emails triggered when someone signs up for your email list for the first time. Ecommerce Re-engagement Email Flow to Win Back Customers - Mailmodo And always use real scarcity if youre going to employ this tactic, with coupon codes that DO actually expire. 7 Best Klaviyo Flows to Increase Email ROI in Ecommerce document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Dave Bryant has been importing from China for over 10 years and has started numerous product brands. Email # 2: Social proof. At this point, your new subscriber has already received four emails from you and they still havent taken the bait. Address why the shopper didnt buy the product. If you want to send emails to your email list and set up automated email flows, you need email automation software, such as Klaviyo. This automation aims to remind the customer about the item(s) they left behind and encourage them to complete the purchase. But they can achieve that goal in a variety of different ways, from reminding the customer of abandoned items in their shopping cart to recommending products that complement what theyve already bought. 23 Free Ecommerce Email Templates for Your Next Campaign - Privy Thats where replenishment flows come in. The welcome series usually consists of 3-6 emails that should be carefully crafted to engage and convert new subscribers into customers. A general outline looks like this: Each topic lesson should be about 500-1000 words (if written) or 5 minutes, if in video format. You wont get everything right the first time around (hence the constant split-testing), but you will position yourself to be successful in the long run. Incorporating pop culture into marketing campaigns has proven to be, HUSTLER MARKETING LLC680 South Cache StreetJackson 83001, WY. Other email clients are catching up with Klaviyo's functionality but they're still far behind. The criteria for joining this segment can vary depending on your business and your data. Aflowis simply an automated email series that gets triggered on some event such as when someone purchases a product or signs up for an email list. Unfortunately, we dont live in an ideal world. Let's say a customer added a product to their cart, but something happened to distract them and they didn't complete the purchase. The appreciation and anticipation of future VIP treatment and perks are often enough to make customers feel valued. This is always good practice and stops generic coupons being shared all over the web. Here's what we'll cover: If you're new to email marketing, the best is to start with these five basic eCommerce email flows: the Welcome Flow, Post-Purchase Flow, and Abandonment Flows (for browse, cart, and checkout abandonment). Each email should have a specific purpose and be designed with engaging and personalized content. #2. This guide should give you the fundamentals of setting up some basic email flows in your company. It doesnt have to be gratuitous 10% off the first purchase will typically suffice but you need it to give visitors a reason to hand over their contact information. Sure, theyve probably seen your Facebook ads and clicked around your website, but at this browsing stage most people dont really know your company or what you stand for. Its the first automation we focus on getting in place with new brands here at the agency. Thats where email marketing comes into picture. In this case you can use a simple welcome series structure of 3-5 emails. Are you a Shopify merchant and want to SKYROCKET sales with advanced email marketing? E-commerce email flow refers to the sequence of emails that are sent to customers during various stages of their interaction with an online store. A replenishment flow helps automate the reordering process for your customers. Theyve created a classy template design with a big focus on product quality, excellent images, and highlighting some USPs. We have seen brands run sequences with 30 emails or more delivered over a few months! Youll want to split-test your popup to get optimal results. However, for later emails in the flow, its essential to use social proof, urgency, and scarcity tactics, unique selling points of the brand and products, exclusive discounts, and other incentives to encourage them to complete their purchase. When setting up this email, keep your messaging focused on the product they showed interest in and avoid overwhelming them with cross-selling or upselling offers at this point. This will give you a good idea on the structure and information to include at various points. Within my winback strategy are not just direct winback emails, but also back in stock and replenishment emails, which have the same overall purpose: get existing customers to buy from you again. So configure this first message in your Ecommerce welcome email series to send automatically the second a new subscriber joins your list, make the coupon code and any conditions clear and obvious, and include a little thank you note at the end. Top 10 Essential eCommerce Email Flows (Sequences) - LinkedIn The abandoned cart email flow triggers whenever a visitor places items into their shopping cart and starts the checkout process, but doesnt complete it. While you should definitely start with the five basic flows, dont just stop there! Below youll see examples of 3 Ecommerce Stores Furbo,Ellen Degeneres Show Shop, andNested Bean, serving different types of opt-in campaigns to grow their email lists: These successful Ecommerce brands dont require visitors to search for sign up forms. And despite the fact that churn is so common, youd be surprised at how many businesses totally botch their winback emails. If you're not using all of them you are leavingeasy money on the table. One of the most popular discount-based lead magnets right now is the spin-a-sale lead magnet. Ecommerce Email Flows to Maximize Conversions: Basic and Advanced Learn the best practices behind an effective email flows strategy for eCommerce stores! So lets talk about how to create a welcome email sequence to convert these new leads into first time customers. And the good thing is that you dont have to do it all alone. The next thing you want to do is to integrate your ESP with shopping cart. You can of course use social proof throughout your welcome sequence emails, but focusing one email solely on social proof and nothing else can be a great idea in your fourth email. In an e-commerce email flow, it is important to have a well-planned email marketing strategy and choose the right platform to execute it effectively. Business growth. Dont undo all the brand building youve done throughout the email by sounding like a used-car salesman at the end. If this all sounds like too much work, the final section in this guide to creating welcome emails might be for you. When someone finds a product that works for them, they tend to stick with it, so why not make it easier for them to keep coming back? As an emerging verticals marketing manager at HubSpot, Susannah works on ecommerce, education, media and nonprofit marketing. Very basic but it does the job of giving someone what they signed up for the coupon code. Here are some great looking welcome series email examples you can use for ideas. Strategy #3 having effective lead capture in place with pop up forms is the quickest way to grow an engaged subscriber list for both email and SMS, and get the most value from every visitor to your online store. Thank you. So your email welcome series timing needs to accommodate to this. Maybe some product recommendations and a review or two as well for the extra conversion boost. Use it to highlight your USP and to begin the process of establishing the tone youll be using in all future email communications. 7 Best Welcome Series Email Flow Examples & Why They Work - Shane Barker General Data Protection Regulation (GDPR), Klaviyo analyzed millions of abandoned cart emails, average conversion rate of win-back campaigns, studies find that consumers associate coupons with lower quality, A Buyers Guide to Temu: Exploring a Global E-Commerce Platform, A Freelancers Guide to Building a Portfolio, Selling on Amazon in Europe: Everything You Need to Know, Drips content to your customers over several days, Provides value first and then asks for a sale, Overview of course topic problem and solution, Overview of the most common tools/products used, Through email and through landing pages on your Shopify/another website, Through email and a Learning Management System, Lesson 2: Overview of course topic problem and solution, Lesson 3:Overview of the most common tools/products used, Overview of your company's product offerings. Its clear, concise, and contains all the relevant info about the customers purchase, such as: It also contains a referral link, which is a great strategy to encourage customers to recommend the brand and buy from it again. Welcome Email #1: Get Straight to The Point with A Good Welcome Message, Welcome Emails #2 Onwards: Tell Your Brand Story, Educate, Answer Questions, & Build Trust, Email Welcome Sequence Timing and Filtering for Ecommerce Brands, Maintaining Relevance with Smart Welcome Series Automation and Filtering, Ecommerce Welcome Email Series Subject Lines, 10 Best Welcome Email Examples from Ecommerce Brands, Summary of Ecommerce Email Welcome Series Best Practices, Work With An Ecommerce Email Marketing Agency to Build an Effective Welcome Sequence for Your Brand. Videos tend to establish better rapport and trust with your audience but also require more time and effort to set up. The advantages of a 5-part mini-course are as follows: Mini-courses can be just as effective for eCommerce companies as well. You want to include an engaging subject line for each message in your welcome email series. Your prospect is rarely ready to buy from you on their first visit. According to a study by Google, 53% of shoppers do research before making a purchase, which is why browse abandonment emails are not only a nice extra, but a basic element of any email marketing strategy. The added-to-cart abandonment flow is very much needed, regardless of whether you already have a browse abandonment flow. Klaviyo analyzed millions of abandoned cart emails and found that, on average, abandoned cart sequences convert 3-5% of the time. Even at a 3% conversion rate, this means that you could increase your number of orders between 7.5-15%! Over the years, Amazon has replaced eBay and Shopify has replaced Yahoo! Email # 1: Offering email; Email # 2: Discounts; Email # 3: Social proof; Email # 4: Nudge email; Email # 1: Offering email. In this guide, well walk you through the most important eCommerce email flows, along with examples and advice on how to set them up effectively. Discover the abandoned cart strategy behind todays fastest-growing 7-figure eCommerce stores! The abandoned cart email sequence can be triggered as soon as someone leaves your site or after a few hours have passed. Firstly, a customer needs more information before committing to buy, and likely a higher level of trust in a brand. Our team is here to help you every step of the way, from strategizing to implementation. Heres what well cover: If youve read our Klaviyo flows guide youll know the welcome series is one of the most important flows. Throughout the years, Ive created many of these emails, but overall I can honestly say that these emails are most likely to bring you the best results. The best thing about this kind of filtering is that its rechecked before each email is scheduled to send.