Their behavior was bizarre and menacing; to the point that some of the show attendees thought the aggressive, ninja-clad acrobats might be terrorists, which prompted a visit by the Texas State Troopers. Social media in particular is a digital marketing channel that can lend itself to guerrilla marketing tactics. Outside Conference/Onsite Promo Guerilla marketing is a form of marketing that doesn't rely on traditional, big-budget advertising. Best of luck during trade show season! Humor done poorly is boring and potentially distasteful. This strategy produces the same effect of bringing people to your booth, forming interaction, and acquiring great leads for your business. Street performers, or buskers, know how to draw a crowd, so hire a juggler, musician or magician to catch people outside the venue and get their attention. 35 Bold Examples of Guerrilla Marketing | Bizzabo 30 Guerrilla Marketing Ideas for Trade Shows, Benefits of Using Seasonal Outdoor Church Banners, 10 Most Popular Uses for Custom Pop-Up Tents. So, why not create a selfie stand or a photo booth at your trade show to let people visit your business. It'll take some preparation, but don't worry. You can adopt guerilla marketing at a trade show display, starting with team brainstorming and adapting the ideas to your marketplace and potential customers. On the top of the list comes the requirement of creating brand awareness and making people familiar with your company through using social or online platforms. For example, if you own a company that sells food, let visitors get involved in actually making the food. Thats why we recommend that you think a little outside the box. Thats why its a neat idea to set up a wireless charging station that people will be very happy to visit. of the following ideas at the next conference you attend: Adult Swim Wiki. As a bonus, you can offer them something free to download that they find appreciated. 4. It certainly helps to be cognizant of your timingcompeting with a keynote speaker isnt going to get you much attention. Be Closing, Not Posing The ultimate measure of effective marketing, especially at a startup, is revenue. 0. In this blog post, we will highlight some of the best ideas for guerrilla marketing at trade shows. If its in your budget, consider branded packaging. Note: I am an independent member of Central Desktops Board. Guerrilla Marketing Tactics For A Trade Show. In short, start with developing a pre-show buzz before the event date comes. Compelling, entertaining and memorable guerilla marketing antics that do not offend your intended audience should be a natural extension of your mainstream marketing efforts. As people stand in line or visitors sit in your canopy till their smartphones get charged, utilize the time in the best possible way to market your brand and showcase your services. Your strategy needs to be unconventional or out of the box, but it must also maintain a connection to your company or product line. with the official hashtag, and how many social conversations you engaged in related to the Creating Creative Trade Shows That are Sure to Please: Guerilla Marketing Tactics. You can also check out my blog for emerging entrepreneurs HERE. To sweeten the pot, offer a freebie like an eBook, an industry report, a list of helpful tips, or another free download they will find valuable. Or, you can add a pop-up message at the end of the game, inviting the players to the booth for an exceptional experience. Do something that surprises people and breaks expectations. stop by and see us message. AND AN EXHIBIT EXPERT WILL GET BACK TO YOU SHORTLY! When you exhibit at a trade show, you put out a lot of time, effort and money, so its important to maximize that investment. Our marketing services include street team campaigns, sampling, in-store sales, vendor and permit managements, pop-up shops, flash mobs, trade shows, roadshows, social media contesting, and lead generating. Take a postcard page like one of these from Despair.com and put a funny twist on the old No matter the industry, guerrilla marketing can be a low-cost way to delight potential customers and enhance other marketing efforts such as display advertising and social media marketing. At Exponents, we have an experience of four decades, and you can choose to collaborate with us to get the best of trade show booths and exhibit rentals. taste in their mouth. Guerrilla marketing is an advertising strategy that uses unconventional tactics to delight and attract customers. We've put together seven guerrilla marketing ideas to make your booth the best it can be. 1. Relate the product to your services. After the Fact - Evaluate Your Success If you are in the mood for doing something absolutely insane that will not only get people talking, but will also leave them stunned, design your whole booth in a grandiose theme. Get a celebrity character to impersonate your brand, 14. Hand out half of something small or a key. In this excellent trade show marketing tips article the advice is helpful, easy to implement and often free or very inexpensive. popcorn or tacos too. You can have interactive polls, assessments, surveys, or quizzes. By allying with other famous brands or fortunate companies It will help you tout an entertaining blend of multiple brands. Stage mock battles with styrofoam weapons to draw attention. He yells, waves and goes out of his way to entice you into his literal bed of clouds. Guerrilla marketing is an advertising approach that borrows the concept of guerrilla warfare, or the element of surprise, to communicate with target audiences. Our national network of experiential brand activation professionals covers all your marketing engagement needs. 19. Make sure your companys swag (shirts, hats, buttons, etc.) So how did your guerilla marketing tactics payoff? No matter how innovative your trade show marketing ideas are, you will still need old-fashioned branding tools like banners, pop-up stands, posters, graphics and backdrops to make your booth look professional. Having someone "like" your page at your booth for a prize leads to future exposure. Hotcow are an award winning experiential marketing agency based in London.We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride. 22 Guerrilla Marketing Ideas for Trade Shows | Handshake - SlideShare Theyll have strategies or guidelines to go by, and sometimes lists of wacky tactics or good examples of ideas that worked for other brands. This can be really exciting and entertaining as well as an engaging way to interact with the audience by showing them behind-the-scenes information, surprising sales on products, new products teasers, and more! Its important to make conversation with customers directly. Whether it is a surprise event, competition, game, or sweepstakes, guerilla marketing creates a buzz for your brand. Have people roam the floor with Etch-a-Sketches with drawings of your logo and/or The Complete Guide to Guerrilla Marketing at Trade Shows Covers ideas for before and during the show. The Coca-Cola Company. Accessed January 17, 2023. On the internet, the photos went viral, even generating a spoof Twitter account [4].. Explore Bachelors & Masters degrees, Advance your career with graduate-level learning, What Is Guerrilla Marketing? 7 Guerrilla Marketing Ideas Perfect for Trade Shows - LinkedIn Have a street musician sing your branded messages in witty songs, 15. This can range from a free sample of beer, a slide into a pit of branded pillows, or subway stairs that look and sound like piano keysVolkswagens campaign and social experiment found that 66 percent more people than usual opted to take the stairs when it was a fun experience [5]. Many booths bring along their own banner stands, but how many have pictures of gross bugs or delicious looking foods gracing their displays? Start with planning out your schedules for hosting Virtual Conferences or webinars through GoToMeeting and Facebook Live. A trade show conference is one of the best marketing channels available to promote a new product or market your brand to highly qualified leads. What does the other is cool, and hand it out. Many businesses focus on having the best exhibit and fail to enhance the audiences experience. For a great guerrilla marketing strategy, partner with the experts at Auctus Agency. To start your exploration, search magazines like Entrepreneur, Inc., Forbes and Exhibit Magazine. Regardless of whether you have a generous trade show budget or a lean one, guerrilla Do you make a specific product? Post things that have an air of mystery, leaving your followers wanting more. safe. However at the 2011 Hospitality Conference, he allowed his desire to make an impact impair his reasoning when he hired a band of masked parcours. You can adopt guerilla marketing at a trade show display, starting with team brainstorming and adapting the ideas to your marketplace and potential customers. This tends to be done in urban areas with plenty of foot traffic. Run a contest to see who can get the most shares from a post using your hashtag. Think of what would surprise you and make you feel that youd exchanged a bit of your time for something worthwhile. This can be a fun, humorous way to connect with attendees ahead of time. below. Going to a show in Minneapolis in January? This is one of the most well written articles about trade show marketing ideas. Do a mock newspaper page with fun stories relevant to the show, including one highlighting you. Will you be able to document and measure your campaigns results? Display your customized postcard on your homepage with a quotation suitable to your brand. Who wouldn't want to be near Make their visit to your stand one that is absolutely unforgettable. Allocate some of your budget to pre-convention marketing. Tip cab Guerrilla marketing is a strategy for businesses who want to do the best with what they have. When you measure the success of your guerrilla marketing efforts, look beyond immediate By adhering to the following guerilla marketing precepts, Central Desktops scruffy angel not only grabbed the attention of the shows 8,900 attendees, he also effectively conveyed the companys unique value prop. Supply Chain Efficiency vs. Take advantage of this unique opportunity by leveraging these guerilla marketing ideas at your next trade show exposition. These guerrilla marketing ideas for trade shows will help you maximize exposure for minimal spend. Host a wireless charging station at your boothand give them a fun activity to do while they Experiential guerrilla marketing can take place anywhere (outdoors, indoors, at an event) and enlists the public to interact with the brand. Be Bold, Not Stupid Bold stupidity is not a good combination. Create a challenge that raises awareness, like howCharity Water asked attendees to carry 40 lbs of waterlike people in villages do every day. Whether it is a surprise event, competition, game, or sweepstakes, guerilla marketing creates a buzz for your brand. Dont have the budget for free merchandise? Use chalk art outside the venue to improve brand recognition. Getting Started - Research & Planning The unique way to attract people to your booth is by creating a wireless charging station. This could include university campuses, train stations, or museums. Example: Coca-Colas Happiness Machine campaign, Coca-Cola launched its global Happiness Machine campaign in 2009 to encourage people to recognize lifes simple pleasures. Other than that, a musician or a magician can also do the work. It's hard to stand out in a crowded convention center. For many people entering the trade show, this is a great advantage to undertake the proven principles of guerrilla marketing and maximize the investment in their brand. Here are 5 high-impact marketing ideas for trade shows. - Evo Exhibits, LLC Engage your team in an afternoon of off-the-wall brainstorming. Ads of the World. Still Thirsty? Guerrilla marketing, also known as experimental marketing for good reasons, is all about thinking outside the box. 1. 22. Brainstorm a theme that is First-Time Exhibitor Checklist for Trade Shows & Conferences, Trade Show Booth Design Tips: How to Draw a Crowd, 10 Amazing Trade Show Exhibit Ideas to Attract Visitors in 2020. Strategist. You can also invest in more unique merchandise, such as a branded notebook or clothing that attendees wont throw in the garbage. As most companies understand, social media marketing is an imperative to trade show marketing. Go through the ideas mentioned below and consider them while choosingdisplay rentalsfor thetrade show booth. Distinguish yourself by doing some relationship building prior to the event so you are in the forefront of the minds of attendees. Send just enough to help them remember who you are and to give them your information. Be unafraid but use sound judgment. With hundreds of exhibitors fighting for attention, it is important to watch the flow of crowds, in order to capture the largest audiences. Figure out what worked well and what could be improved. 6. 2021 Canada Guerilla Marketing Trade Shows Do something that surprises people and breaks expectations. Let people print out postcards for friends and family at your booth. Typically, guerrilla marketing works best for bigger brands who target a specific location and rely on word of mouth to spread the campaign nationally or globally. Pique peoples 1. Get people to laugh or smile and engage with you. Think about your companys services or products and see what competition you could create to generate interest. These days, digital marketing has a higher return on investment (ROI) because it shows up where the consumers areon the internet. 15. I interviewed Seth about this guerilla marketing fail and asked him what he learned. It doesnt have to be expensive, but it does have to be clever, creative and memorable. Marketer. Use humor. 11. With no products to push, you can sit back, relax and enjoy the article without waiting to see what they are trying to sell you. Whatever your incentive, it should have them engaged beforehand and then, again, in person. Coca-Cola "Happiness Machine" Wins Top Honors at the 2010 CLIO Awards, https://investors.coca-colacompany.com/news-events/press-releases/detail/28/coca-cola-happiness-machine-wins-top-honors-at-the-2010. Accessed January 17, 2023. Make people tweet or post photos on Instagram with your fantastic display show exhibit with as many hashtags, 9. Create a call to action in your follow up that they can't refuse, so they'll reply. Conventions are all about standing out, so companies are increasingly looking for outside-the-box guerrilla marketing ideas for trade shows that can help them differentiate and be memorable.. To help you accomplish your trade show marketing goals and adopt some buzzworthy crazy marketing tactics, consider using one (or all!) Levinson spent the first decades of his career in advertising at Leo Burnett and JWT, working on revolutionary campaigns such as the Energizer Bunny, Uniteds Friendly Skies, the Pillsbury Doughboy, and the Jolly Green Giant. Here are some questions to help you decide if this tactic is right for your brand: Do you have a fun, original idea for engaging or surprising potential customers? Have an eye-catching booth design that mimics something familiar, like a phone booth or ice cream truck. Indoor guerrilla marketing takes advantage of enclosed public spaces to generate hype. Tap back into your social media channels by offering incentives there for likes or reposts. Repost this and youll be entered for a chance to win a free t-shirt and so forth. User-generated content increases engagement and provides social proof for your brand. Because of its unconventional nature, its a great way to turn heads and create new interest in a brand. Offer them an instant prize if Napkins, water bottles, pens, typical! Apart from the ideas mentioned above, there are other ways through which you can enhance the audiences interaction and experience for the upcoming trade shows. The more you brand yourself with your theme, the more recognizable you will be at the convention. You may opt-out by. Rather than hire the clichd booth babes (which I have always found to be more than a bit sleazy), the company secured the services of a cigar-smoking, bearded angel with an exaggerated New York accent. The easiest way to attract passersby is to invite street performers, or a juggler as they can draw their attention with skilled performance. Simple, handing out gum or mints can even let you have a quick chat session. 9485 Custom House Plaza, #Suite A, San Diego, CA 92154, United States. People remember when businesses are willing to be a little silly to stand out. And, yes, you dont have to act like a clown or use fuzzy, frilly or bright props to attract customers. Lego items that resemble one of your products and hand them out at the booth or Consider it a bonus action zone to represent your brand at its best! Takeaway: This tactic worked because it was simple, silly, and memorable. Guide to Perfect Printing Results Every Time, Improve Your Customized Banner: 5 Simple Tips, How to Use a Custom Printed Tablecloth to Market Your Organization, How to Use Vinyl Outdoor Banners Effectively in Business, Tips for Working with a Large Format Banner Printer, Golf Tournament Event Planning: 5 Custom Signs & Banners Youll Need, Heavy Duty Outdoor Banners: Best Banner Material for Phoenix AZ Heat, Quick Banner Printing Tips To Create Great Looking Banners Fast. Use a giant pointer hand instead of a laser or have puppet animals to aid in booth demonstrations. When you exhibit at a trade show, you put out a lot of time, effort and money, so its important Do a press release in a local newspaper or website with an upcoming story for your show, 5. Pick a table and reserve it for board games, wheel games, etc. Chances are high that there are similar vendors to compete with and competition can be fierce. Shoppers on upper floors who looked down saw a dog covered in fleas that were actually humans walking on top of the photo, oblivious that they were now part of Frontlines advertising [3]. Trade Show Guerilla Marketing Done Right. Who can get the most shares of their brand, Who can get the most likes on the picture of their brand. Hes part ofCentral Desktop, a company that, simply, allows you to centralize your workinthe cloud., Be On Message, Not Too Clever By Half When devising guerilla marketing campaigns, marketers can become enamored with their own cheekiness and create attention-grabbing stunts that do not support the companys underlying marketing messages. Francisco. Your email address will not be published. What does the key open? It certainly helps to be cognizant of your timingcompeting with a keynote speaker isn't going to get you much attention. Tie this authenticity in with your theme and brand ethos to turn audience members to brand loyalists. To start your exploration, search magazines like Entrepreneur, Inc., Forbes and Exhibit The whole concept was based around the proverb; when fortune calls, offer her a chair. You must choose a custom canopy for keeping the unique touch. This is without a doubt one of the most reliable marketing ideas for trade shows. On the convention floor, offer something that customers need or want, that no one else is offering. Draw upon your guile, not your bank account when devising creative stunts that attract mindshare. to maximize that investment. 3. Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to If you used social media By the end of the day their bags will be full of pens, cups, and notepads - so think of something else. Guerrilla marketing is an effective advertising strategy where a company uses unconventional or surprise interactions to promote itself or one of its products or services. 21. Get people to laugh or smile and engage with you. If you are tired of it, chances are the people you are . Look to turn things on their heads. That personality is of the Founders, it cant be manufactured and it shouldnt be.. If cabs aren't big in your area, you can capitalize on thepedicab trend. When you follow up, keep it short and sweet. Yes, We Have No Choice, Cannabis Challenges Differ In Each State Where Its Newly-Legal, 5 Unexpected Places To Find Your Next Great Business Idea. All you need is to deliver them an enchanting Hollywood red carpet-styled entrance with fun props and banners to take pictures with. Lets get started! Wall Street Bull Feels Bullish With His New Pair of Underwear, https://www.prnewswire.com/news-releases/wall-street-bull-feels-bullish-with-his-new-pair-of-underwear-103131159.html. Accessed January 17, 2023. Risk loss: You could lose money or profits if unforeseen circumstances arise, such as a bad weather or political tensions. Industrial manufacturer Ingersoll Rand created the following video to promote their attendance at the 2010 Power-Gen International Trade Show. Have them hand out a gift or collateral to riders. Keyword(s): guerrilla marketing ideas When. Hold a contest or a battle fun enough and compelling, so people are attracted to it, 8. This initial, casual conversation led to a deeper discussion about the companys products. Instead, guerilla marketers use unconventional tactics to create buzz about their product or service. Your goal is not only to capture peoples attention, but to also communicate who you are and why they should care. Planning to be at ASCO? 17. Look out for these opportunities! Do a mock newspaper page with fun stories relevant to the show, including one highlighting marketing is a terrific way to extend your reach, be top of mind and create attention that lasts Marketers have been searching for new marketing ways that are feasible and creative helping them to make their brand differentiate and striking. Print a fake newspaper with humorous headlines and mentions of your brand; set these out near normal newsstands. Trade show swag helps companies stay fresh in attendees minds, so give them a unique item like a lockpick set they can use later or something genuinely wacky like a cat toy to get people talking. They incorporated bold colours and patterns into the design and suspended a number of plastic chairs on wires to make an arrangement high overhead. Hand out half of something small or a key.