In the example above, you want to keep your offer simple and one-sided. Your resource to win in every aspect of the creator economy. If youre interested, please email me at kristen@flexupyourlife.com. The best brand-influencer relationships last for the long-term. Pro-tip: Don't expect anything in return when sending an influencer free product. To write an email to brands as an influencer, you need to make sure you have personalized your email to the brand. The influencer outreach process sets the tone for your partnerships. 2023 Influencer Marketing Predictions else if(jQuery(this).parent().hasClass("webinar-menu-with-slider")){ jQuery(".menu-custom-mega-menu-2023-container .menu-vertical > ul > li > a").removeClass("hovering"); So, start with the subject line. Influencer AnalysisLearn a creators engagement rates and metrics on social. The more appropriate manner to reach out to influencers is to send them a direct message or email. Marketing 18 Promotional Email Examples (+How to Write Your Own!) - WordStream Free Product and Sample Product 4. We [insert summary sentence of your product/service and unique selling proposition]. We hope our samples and best practices can help! Heres how it works. So when you put the two together, you see that promotional emails are a successful marketing strategy:. Some might set aside a certain time per day or week to reply to brands. Make it easy for them to say yes. As a brand ambassador, youd partner with us for social media campaigns and content featuring our organic protein powders. function(){ 8. Its also scarily easy to get wrong. How many total followers do they have, and over what time. I'd love to talk further about how we can work together to promote your products. Take the time to look through content posted by potential influencers on their blogs and social channels. Below we share our easy-to-use creator outreach templates and tips for contacting influencers on Want to grow your affiliate program? How to Contact Instagram Influencers: The Perfect Process for 2021 So, as you can see, it's really important to do the research before you start reaching out to influencers. Danielle M. Key Guide: How to Contact Instagram Influencers With Sample Offer them a discount on your product or services. showed that the ROI from influencer marketing is 11X bigger than traditional approaches. ), pitching will take time. My name is Kristen and I work for Flex. If they agree to test your product, collect their shipping info and follow-up with them to make sure that they received your gift. Influencers are especially skilled at providing that authentic content on behalf of the brands they love. Another popular technique is influencer mapping. Tools Dont be afraid to let your personality shine through, either! Let them know the reasons why youre reaching out to them for a partnership, such as their posting style and personality. . Send this partnership email to influencers you want to promote your products. Your message should not be longer than 100 words. Understandably, it may take a few outreach attempts before they begin to feel natural, but with practice and attention to detail, youll feel comfortable building relationships with influencers and establishing a, The Key to Successful Influencer Marketing, Understanding DE&I in the Creator Economy, Opinion consistency (on values and issues). Essential for any influencer marketing team. Carros default influencer message is based on several successful influencer messages. Start your message with what is in it for them. ); In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. I can honestly say that no other platforms compare to the capabilities of GRIN. Simplify Creator Payments We've been following your Instagram account and really love your post(s) about [insert topic]. Founder & CEO at Trifecta Software Integrations Dont be vague. Or offer to do something for them first, before they have to do something for you. Influencers want to keep their feed consistently active and full of relevant content. Are they being sponsored by other brands? Our BlogYour resource to win in every aspect of the creator economy.Our Blog View Case Studies Thats why many marketers employ influencer analysis tools. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. Once youve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. With this email template, its still important to have the influencer test your products or services ahead of time. Sometimes, sending a product is enough to pique their interest and grab your product a spot on their next video or blog post. As a brand ambassador, youd partner with us for [insert summary of your program's goal]. The Pepsi Emoji Product-line at Walgreens Stores 7. Asking an Influencer to Promote Your Products. ON DEMAND WEBINARS How to send free samples to top Instagram influencers (+ sample scripts Assuming youre personalizing your emails (and you should be! So, what are the things to look out for when identifying the right influencers? Product Seeding Food & Beverage Highlight the benefits of working together. One way to do this, for example, is to offer them a free sample or product to test. Building a solid relationship and partnership will lead to your desired results. If youve already sent a few complimentary messages to an influencer, maybe its time to take the conversation to the next level. Our brand affiliate outreach templates can win over your ideal influencers and Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. When composing your outreach message, make sure to keep your pitch focused on what you love about that influencer. Use this link to visit, and request something at no charge that catches your eye. Response rates during outreach campaigns can vary wildly. As such, it is a good idea for you to take time to get to know the influencers youre interested in. Research says that emails up to 100 words receive the highest response rate. Would you like it if we sent you some of our product?. My name is [name] and Im the [position[ at [company]. Your first impression could be a make or break moment in your relationship with that influencer. Propose and outline a partnership. 5 Methods to Succeed Make sureyouve chosen your giveaway prizes and rules before you hit send!. In selling the influencer on your brand and mission, you are creating value for the influencer without attaching that value to dollars and cents. Partner with the Best Before starting to promote your brand through collaboration, you must build a strong relationship first. Analyze any influencers engagement rate on TikTok, YouTube, and more. Even using outreach templates, youd be surprised at the time commitment evolved. Oops! Why did this influencer stick out above all the other influencers out there? function secondLevelMenuItemHover(){ found that as an influencers follower total rises, the rate of engagement (likes and comments) with followers decreases. If you cant find one, stick to DMs. Fact: one-third of recipients will open an email based on the subject line alone. This really depends on your bandwidth and goals. Below is an example from Aaron Agius of Louder Online. Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. Please let us know if interested, and well share details. But these introductions work better if youve already made first contact with the influencer, much like in the option above. Offer them something for free to try out or test. Just remember always to stay courteous when communicating with them. Shout outs Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. Likes can be a helpful metric, so long as you understand that liking a post may not indicate much by way of thoughtful interactions between influencers and followers. Let me know if youd be interested. Step-by-step guides on growing with Beambox, Data driven trends and hospitality insights. If you get this collaboration right, the relationship will blossom, and you may even find that the influencer continues to promote your products in the future to your target audience without any advertising spending on your behalf. of Louder Online. "We see you love our product" influencer outreach template 4. How To Reach Out To Influencers So That They Can't Say No - Crazy Egg Depending on which format you use, youll likely craft your messages differently. We sell organic protein powders and shakes created by women, for women. You dont have to give away your whole influencer playbook, but some insight into your overall goals can be helpful to influencers. My name is [insert name here] and I'm the [position] at [insert brand name]. If youre interested, send me a reply, and well send you a free copy of [product]! Program Size Wait a week or two after your initial outreach message. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. The first thing you have to get right when reaching out to influencers is to find the right ones. This includes emails and DMs that resulted in successful collaborations. By June 2020, that figure grew to 56%. Youre sending the influencer free product with. Finance If you loved their photos, or you thought it was interesting how they presented a previous brand collaboration, tell them! We've been following your Instagram and love your posts on [insert topic]. If something like that exists, their brand has evolved enough to warrant payment for sponsored content as an industry professional. My name is [insert name here] and Im with [insert brand namehere]. Thinking through these questions and finding answers for them will give you a much clearer idea of what you should say in your outreach email. 17 Promotional Message Examples (That Don't Sound Spammy) - Heymarket Marketers need to know that the influencers they work with understand how to use their products. In return, well cover the costs of the competition to engage your audience. If your outreach email or direct message leads to collaboration, you are well on your way to a successful partnership. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Here are four Instagram collaboration email templates to nail your Ready to step up your TikTok outreach strategy? Everyone may be online these days, but that doesn't mean they're engaging with your marketing. jQuery(this).attr("aria-expanded", "true"); We do not sell any information that brands or influencers provide on Carro. Email Asking an Influencer to Promote Your Products No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. After partnering with an influencer, youll have access to more engagement metrics, such as link clicks and coupon code redemptions. leaveMenu.call(this); Influencers receive countless free products and swag; it can take much work to stand out from the rest. Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. Watch AUTHENTIC Thats why its so important to level up with a proven pitching strategy. 6. Pure Rose also sent a followup message to the influencers who didnt respond, greatly improving his overall responses. Audiences connect with brands that publish authentic content. Ask yourself these questions as you review an influencers social media platform: If you pitch it right, they will probably ask for something more than a review unit or free samples if they still need to get sponsorships. Craft your email so that its about helping them stay ahead of the curve with early access to your new product/service before it goes public. jQuery(".webinar-menu-slider-container").slick({ Your first impression could be a make or break moment in your relationship with that influencer. Having in place a good social media listening strategy for your business will help you with this. jQuery(".menu-slider-container").slick("unslick"); We would send you a set of our products to try and also a few to host a giveaway for your followers. Start your thirty-day free trial and turn your free WiFi into a machine for growth. Influencer Marketing Hub Influencer Marketing How to Craft The Perfect Influencer Outreach Email (+6 Free Templates). ; 76% of email subscribers have made purchases from an email marketing message. Aquire More Customers , Tubby Todd Founder Andrea Faulkner Williams addressed a question during the Q & A session regarding how to approach influencers. How to Message Instagram Influencers and Get a Reply - Follows.com Influencers Heres an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. jQuery(this).addClass("hovering"); We've put together a list of sixteen real influencer outreach pitches that can help. Product Gifting. I am a huge admirer of your work and I wanted to reach out to you to see if you would be interested in working together in some capacity. The left was sent via email and the right was adapted and sent via DM. Enterprise Invite to Venue for Influencer Event 5. Email Templet 1 Subject: Let's Work Together! Well share best practices of how to find the right influencers, provide ideas on what to say and how to say it to partner with the best influencers that align with your brand. Step 1: Find Top Instagram Influencers In Your Niche Search for popular Instagram accounts in your niche that may be interested in featuring your products to their followers. 2261 Market Street #4811San Francisco, CA 94114, Influencer Marketing for Your Venue: A Complete Guide, how to use influencer marketing to promote your venue, How To Improve Customer Experience in a Restaurant | Wifi Marketing | Beambox, Sentiment Analysis Marketing | WiFi Marketing | Beambox, Restaurant Strategies | Restaurant Marketing | Beambox, Benefits of Integration | Business Management | Beambox, How To Use Direct Message Influencer Marketing to Your Advantage, 1. Were keen to collaborate and help you to develop your ideas in your authentic style. Weve been watching your channel for a while, and were super impressed [influencer content], which was [your genuine reaction after watching it]. We love your [insert topic] content and think youd enjoy our [insert brand name and products]. Image source. Not by a long shot. Its important to mention who you are and what you do, but its premature to expect that the prospective influencer will fall in love with your brand and product after a single message. jQuery(".menu-custom-mega-menu-2023-container > ul > li > a").attr("aria-expanded", "false"); , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. Reviews Instead of focusing on free products or post requirements, devote your first message to establishing a connection to the influencer. The collaboration opportunity email is brief and clear. Hi [name],My name is [your name] from [company]. On Demand Webinars Slider Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! Influencers who love a brand are willing to go above and beyond for something that they actually use and support. If they specify wanting a DM vs an email request for collabs - take your cue from that. In the example above, you want to keep your offer simple and one-sided. In addition, platforms provide various options of influence for your product and service. Mature Program We also recommend keeping track of your outreach efforts beyond your inbox. 6 Message Templates for Influencer Invites and Collaborations Can you mention a specific post of theirs that you think is relevant? Therefore, you should refrain from using the initial contact to pitch your products.