Free and premium plans, Operations software. We also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album. Now Over to You. This email marketing campaign crushes it, and for so many reasons. For the people who want to learn more, the header is followed by a more detailed (but still pleasingly simple) list of benefits about booking an airport ride in advance. I look forward to hearing from you and working together! Weve got lots to cover, so lets get started. Connect with her on Twitter or LinkedIn. To cut a long story short, wed love to guest post for your awesome blog! In an effort to provide you with emails that you actually want to open, Loft asks that their recipients update their preferences to help them deliver a more personalized experience. People who don't want to read your emails don't belong on your list. Well cover everything in detail in the following guide; by the end of it, youll see that writing emails can be a hassle-free process. It centers the recipient's needs with the slogan "Happy Inbox, Happy Life." We also love the image of a shoddily-wrapped gift, signaling how much easier it is to buy a gift card no wrapping required. getting users to sign up, book a call, continue reading, or add a product to their cart. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. Thats quite impressive, but it can also be somewhat overwhelming for someone receiving such a large amount of professional emails in their day. Do you want more people to visit your page? Im writing to tell you that Ive just finished reading your [topic] article it was awesome! Once your emails are built out, check them over before hitting the send button. 1. I particularly liked the one you did for [Name of reviewed company]. We love it. Spotify is the king of personalization (Spotify Wrapped, anyone? Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn. Whatever you decide, be sure to add personalization and strong CTAs. "Take it from the expert" Thats what the subject line of this email campaign reads before citing interesting answers about the benefits of the product. Download the Sprout Social app for Android in the Google Play Store. Gathering customer feedback is essential to making sure your business is providing the best products, services and customer experience possible. On that note, I wanted to have our fabulous design team create a custom infographic for this article, on the house. Or, if youre hosting a free virtual event, you can use lingo like, Seats are filling up, or Get your ticket before registration closes in order to entice people to attend. But theres still an issuemarketers need a more efficient way to manage their email blasts. At least, they love it for their clients. Often, these are plain text emails that marketers set and forget. Its one of the most widely used CTAs and the reason is simple Its effective! Well, charity: water took an alternate route. 4 Successful Marketing Email Examples (With Downloadable - GetApp This category contains emails about reaching out to people in an effort to promote your own contentthrough their work. There are 4 billion daily email users, so it should come as no surprise that email marketing is still such a powerful marketing tactic. Regardless, I love your content. You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. Therefore, using an email template to reach out to someone so you can jump on a calltogether should be very helpful. I'm a huge advocate of thought leadership. Its also the last thing your recipients will read, so keep in mind that the last impression they get will most likely stick with them the most. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. Simply putbecause it works. Remember to make your points clear and include any additional information needed for your recipient to have a better understanding of what you propose. "Pssstwe have a question for you." Always provide a way for them to opt out. Kristen McCormick Last Updated: December 12, 2022 | Email Marketing Home Blog How to Write Your Best Promotional Emails (+18 Examples!) Authors Tip:Remember that the first thing you want to achieve is to establish a connection and start building a potential relationship. The call-to-action has arrows pointing to it so that theres no chance of missing it. Some of the most prominent ones are the use of spammy words, sending too many emails at once, having very low engagement rates for your previous emails, as well as your sender information being misleading. If subscribers hear more from you than they do from your competitors, theyre more likely to rely on you when they need more information on a topic or when they need a certain product. As you can see below, the email even advises personal safety a nice touch of care to go with the promise of responsive service. This email is personable and reads like you're catching up with an old friend. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by watching a documentary and taking further action. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. See pricing, Marketing automation software. Download these email marketing planning templates to keep yourself organized throughout the year. How does your CRM describe those properties? I heard about [Prospects company name] from [source], checked you out on [social media], and cant stop thinking how much I love your products and how working together could help us both expand our audiences. And since templates provide structure for email campaigns, it makes personalization seamless. If you're reading this, you probably have an email address (or two, or three ). Email subscribers are alerted to deals and promotions with emails like this one. Here's an example of an email I once received from this brand. Especially since the pandemic began, video calls and meetings have been an everyday thing and theyre here to stay. A pushy sales email (e.g., Buy my product!) Category #2: Collaboration Email Templates. With emails like this, its key to have templates that can be reused again and again. By saying that, it shows that youve done your research and are confident that theyre suitable to work with you. Not only does this boost your referral traffic, but it also drives visitors whove already shown an interest in your business, making it more likely that theyll act once they get to your site. Once you've written the copy for your emails, you'll want to build them out in the email software client you're intending to use. It's important that an email campaign's recipients have opted in to receive this content and that each piece offers something valuable. | Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation. 4 examples of email marketing templates that get responses I wanted to reach out to tell you that my team and I would love to have the opportunity to work with you. Don't confuse your email contacts by providing too many options. Athletic Greens a company that sells green juice in a powder form is that expert in the health and nutrition biz. Its [Your name] here Im the [position/role] here at [Company name]. Chart from The Impact of COVID-19 On Digital Agencies: A Survey Report Creators dont necessarily have to reach out to companies to promote their products; it actually works both ways. You should send these out between once a quarter and once a year, so having a template can be handy for making this process a breeze. You might think it'd be hard to love an email from a company whose product you haven't been using. The more you pay attention to the data, the more you can understand what's working and what's not for your audience, leading to more effective campaigns in the future. Im wondering, how are you dealing with [pain point] so far? We're committed to your privacy. Also, the mobile email has features that make sense for recipients who are on their mobile device. This subscriber engagement email rewards one of its subscribers for being subscribed for several years. After all, who doesnt love to save money? 80% of business professionals agree that email marketing drives customer acquisition and retention. Confession: We have a serious email marketing crush on DAVIDsTEA. Consider what you want your email recipients to take away from the email. When it comes to opening lines, the elements that we just covered are vital but that doesnt mean you cant get creative. This small bit of animation helps to separate this email from Starbucks from all of the immobile emails in its recipients inboxes. The whole purpose of an email is to lead to action, right? It answers any questions a potential customer may have about why Athletic Greens works and whether its worth adding to ones routine. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Keeping them only skews your open rates down and increases the number of people marketing your emails as spam. But newsletters aren't TheSkimm's only strength when it comes to email. These are the automated emails you get in your inbox after taking a certain action on a website. Are your open rates and click rates what you expected? 30 Brilliant Email Marketing Examples (Best B2B & B2C Examples) - Sumo Usually, companies will let subscribers into their list without asking for verification. After that, youll have to add your full nameor simply your first nameif you want to use a friendly tone. I happen to work in that field and have some interesting ideas on the topic. I tend to listen to episodes from the same podcast instead of branching out to new ones. Today, I'm going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. Dont shy away from creating reusable templates that are both effective and visually appealing. Lets see how you can do this through a couple of great email templates. 3. Welcome emails: Sephora Sales or promotions: Anthropologie Newsletters: News from the Barre "Thank you" emails: Ballet Austin Tech to help you templatize as your business scales Excited to get started? We also love how frills-free it is the message is mostly text, making it feel like an email one would receive from a friend. If you're looking to strengthen the relationship you have with your existing customers, consider taking the time to set up a quick email like this to let them know you're thinking of them. After you've identified the outcome and the goals you want to hit, you now need to strategize how to provide value to your buyer persona so that they convert, engage, or take the action you want them to take. Theyre essentially like cold sales emails that highlight a value proposition, but try not to make them too sales-y as theres the risk of your email going to the spam folder. Having that said, we happen to have a nice and detailed [type of resource] on [topic]. Once youve done it, you need to send them an awesome personalized message proposing a collaboration. Will the recipients receive the emails at the same time, or is there certain criteria they have to meet before they are enrolled in the sequence or campaign? This example showcases creations by several Etsy shops. Regardless of what it is, you should follow CTA best practices such as making the ask with clear language and emphasizing it with contrasting design elements. Let me know and lets try to find a date that works for both of us. Really liked what you posted recently on your [social media platform] about [topic]. It earns a positive sentiment by prompting the recipient to do something they may have forgotten: Inviting colleagues out to enjoy a drink on a holiday thats not too often celebrated. It combines humor with a low-stress, low-friction solution. Check out this helpful video: Now that we've reviewed great examples, let's get into how to create an effective email marketing campaign of your own. Cookies Thats why theyll be quite selective when it comes to which ones they open; one of the most important factors in that decision is the emails subject line. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear." Did you see that? Remember: business to business doesn't equal boring. The Best Email Marketing Templates | Sprout Social From cold email subject linesto follow-up emails, a captivating subject line can do wonders for your emails open rateand should be a thoughtful process. Is that something youd be interested in? The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. The way you can do that is by adding a call-to-action (CTA)before you sign off your email. My name is [Name] and Im the [position] here at [Company]. Heres a great example of an email from Iterable promoting their upcoming Activate Summit: In this email, Iterable includes a call-to-action for buying tickets as well as a time frame for getting a discount. This is why email marketing templates can come in handythey provide email marketers and sales teams with the perfect starting point for sending out compellingand visually appealing emails. To be honest, my team and I think that we can help you overcome some of these. The subject line Olivia Rodrigo made you something special already entices clicks, because only fans of the artist received this email. Check out these 10 email marketing tips in 60 seconds: Now that you know the most effective campaigns you can create, grab some inspiration from the masterful email marketing campaigns below. (Download these email marketing planning templates to keep yourself organized throughout the year.). But to make the most out of your efforts, you should use a planning template to organize all of your campaigns in one place. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. It could be another blog post or a video. I also love the image of the team, making this email feel even more personable. These folks voluntarily signed up for your email list and want the insights, tips and deals you share. An alternative way to say use my new productis finding an actual problem your prospect has, pinpointing it to them, and letting them know that you can fix it. Then, instruct them to take that action and set expectations for what will happen when they do. However, I noticed that your post doesnt present [a step-by-step process on topic description]. More than half of US households subscribe to multiple streaming channels. As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready). Free and premium plans, Customer service software. Proposing a content partnershipshould always be a win-win situation for both sides; creators get extra content and even a monetary reward, and companies gain awareness. For formal emails, sign-offs like Sincerely,Best regards,and Respectfullyare more appropriate, while for personal emails All the bestand Thanksfit well. Ive checked you out on [social media] and really like your products. Giving your subscribers this choice creates a delightful experience for those whod like to opt in and those whod like to opt out. Personal emails are usually informal and you can use a friendly tone when writing them, while business emails are usually formal and you should write them in a professional manner. Guest postsare an awesome way to build your online presence as a writer, as well as gain some valuable backlinks for your own website. After you double-check and proofread it, the only thing missing before hitting Sendis a good-looking email signature with your contact information, but thats entirely up to you. Terms This email uses a professionals expertise to sell the product, all while answering critical questions potential buyers may have before making a purchase. An email marketing campaign is as effective as its ultimate goal. What impressed me the most was the fact that you mentioned link building as an important aspect of your process. These can even be valuable for first-time customers making a product purchase as well. Transactional emails could be anything from order confirmations to refund emails to shipping updates. They also sometimes have fun survey questions where they crowdsource for their blog. Thank you for reminding me before it's too late I don't want to be in the dog house because my gift arrived after the holidays. It includes the date the recipient signed up, the number of mornings spent together, and even the number of minutes the user has spent reading the newsletter. With this tool, no CSS or HTML knowledge is required to create beautiful emails. You may also even consider follow-ups based on the actions that each recipient takes. 28 Brilliant Marketing Email Examples (How to Do it Right) Some were more focused on delivering quality content. The goal is to get your business top-of-mind again so the customer makes a purchase, logs in or clicks on an email again. Offering a discount code or a limited-time offer can also increase urgency and encourage a customer to add extra products to their order. Personalization: From the timing of the email (birthday) to the personalized salutation, this email was sent to the right person at the right time. Not to mention the header does an excellent job of explicitly stating what this email is about. Introduce yourself. Free and premium plans, Sales CRM software. The button copy is a pattern interrupt that will prompt the recipient to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. Overall, email is an effective promotion channel for the high-value content you create on your website. If you want to get the most out of this, feel free to gain accessto our very own email outreach tool; youll see for yourself that it can be a hassle-free process. Buoy, a company that creates water infusion products, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. Great companies are always evolving, and your customers expect to experience change. And of course, including a promo code is always going to help your promotional emails be more effective. Just wanted to say that we absolutely love your teardowns and review posts here at [company]. What better products to call attention to than the stuff worn by one of America's legends? It gained her attention and delivered some unexpected delight. Category #7: Meeting or Call Request Email Templates. Wanted to reach out to share with you how were doing things here at [Company]. It might seem simple, but that opened email can lead to a closed-won deal. We are [description] and [describe what you do]. This positioning is designed to lead people to act on their altruistic values, align their philanthropic goals with the companys mission, and take action in a way that benefits them, the company, and the community the company aims to serve. My team and I just launched [briefly describe your product/service] and wanted to run it by you. Weve taken on an assignment to find our favorite blog posts and create visuals to better inform the audience. Knowing that their work is appreciated is a great way to build a professional relationship. Seasonal emails also make a lot of sense for brands. In addition, it contains an attractive image of the recipe and a quote from one of Mob Kitchens staff members. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. What went well vs. not well? We love how brief the initial description is, paired with a very clear CTA perfect for subscribers who are quickly skimming the email. The most important thing to keep in mind is that you always need to be concise and to the point, without tiring your recipient with too much information. Its also highly personalized, containing information about the recipients first day as a customer, most frequent tea purchases, and personalized tea profile (spoiler: this recipient would be a super zen herbal tea). Think you know all about the people who are reading your marketing emails? Sharing documentation upfront that can help users learn how to make the most of your product or service is key, and if you dont have that documentation, creating it should be a priority. I love on-demand podcast app Luminarys Find Your New Favorite" emails. These emails stay long and close enough to influence their purchasing decisions, making it one of the most effective forms of marketing. After all, why would someone buy your product if they dont gain something special from it? However, you can also choose to promote a single product or product line, share an upcoming collection launch or create an overall promotional email similar to how this example included several product options to shop from. In other words, deliver the right message at the right time. Scheduling calls and meetingsare an integral part of everyday work life. ", this email says, "Nows your chance to grab this years gifts before theyre gone for good." Since youre obviously familiar with [niche], Id love to set you up with a premium account in return for a detailed and honest video review. But I didn't just include it because of its delicious recipes I'm truly a fan of its emails. Email marketing helps businesses with: So the real question is, why not? Even better, it works well with the design of the email, creating a matching but contrasting focal point before the reader dives into the rest of the copy below. If youre not sure which ones were referring to just yet, no need to worry! This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. Email marketing templates help keep your email strategy cohesive and they save your team time. A great way to promote your product or service isby sending a free sample to people who create content relevant to what you do. (Seriously. The same study actually found that personalized subject lines get one-third more repliesthan those without personalization. Crazy Eye Marketing experimented with the oppositea low-pressure CTA. Besides, according to CAN-SPAM guidelines, you should always provide a way for them to opt out of email if they no longer want to receive communications from you. I hope you wont have too many bad things to say about our product! And while I'm certain that this email was, in fact, automated, it feels really human. More specifically, [talk about a specific pain point in brief]. Id love to meet you in person and have a conversation with you. If you target these emails to casual visitors or first-time subscribers, you may be rushing them and inadvertently discouraging them from buying from you. Do Not Sell or Share My Personal Information, If youre looking for a social media management solution to complement your email marketing, take a. Download the Sprout Social app for IOS Devices in the Apple App store. is a great way to end up in the trash folder. Let me know what you think and we can find a date to suit us both.